1969

A family, a bakery, and over half
a century of good things.

Mago Merlini S.r.l. was founded in 1969 among Valpolicella hills, near Verona. Over the years, the company has specialised in bringing traditional regional baked goods from Sardinia, Apulia, Calabria and Sicily to a wider market, while developing its own range of products with a strong artisan identity.

1969

Foundation

OUR STORY

The warmth of the bakery, for over half a century

🌱Foundation

Mago Merlini S.r.l. is officially founded, specialising in everyday food products.

1969
🍞Carasau bread

Traditional Sardinian Carasau bread becomes a major success and is distributed throughout Italy in specially reinforced packaging.

1979
🌾The first industrial bakery opens

The Pescantina facility begins operating with 10 production employees. Within a few years, the industrial area grows from 500 to 1,000 sqm.

1998
🛒The trust of major retailers

Thanks to our commitment, reliability and consistent service, we progressively become trusted suppliers to some of Italy’s leading large-scale distribution.

2012
🏭New production facility

After a period of development, production moves into a new facility alongside the offices, with 20 operators and more than 2,000 sqm of production space.

2015
☀️The power of the sun

During the Covid period, the Company steps up its investment in green technologies by installing a 350 kW solar power system.

2020
🚚Efficient logistics

We stock and manage more than 2,000 pallets in real time and serve the entire Italian market with our own vehicles, supported by a telephone order service managed by the sales team. Today the company occupies 12,000 sqm, including more than 6,000 sqm of covered space.

Today
“
Passion for what we do, continuous research and, above all, the determination of our team: that is our true secret ingredient.
OUR MISSION

Delighting customers
at every level.

Making great products is only the beginning of our challenge. We aim to surprise our customers and always bring something new to the table.

EATING WELL

Good things

For more than 50 years, the Merlini family has developed, produced and distributed baked goods rooted in Italy’s regional traditions: good food made for the pleasure of eating well.

BEYOND THE PRODUCT

The pleasure of surprising

We want to create a complete customer experience: introducing new products, making people feel valued and creating enjoyable moments through high quality, artisan inspired food.

QUALITY AND SAFETY

Modern technology

Production systems aligned with the latest innovative technologies and the highest hygiene standards, supporting microbiological safety, competitive pricing and a strong customer focused approach.

OUR STRENGTHS

Four promises in every bite.

The core qualities that large-scale retail trade, HoReCa operators, and consumers can expect from every Mago Merlini pack.

Artisan craftsmanship

The baker’s touch at every stage.

Delicate, balanced flavour

Carefully balanced flavour and crispness.

Crumbly texture

A satisfying crispness feeling.

Moreish taste

The kind of snack that wins you over.

📍 OUR HOME

In the heart of Valpolicella.

Our headquarters in Settimo di Pescantina, just outside Verona, is where every batch begins. A land of vineyards, olive groves and culinary expertise, reflected in the delicate flavour of our products and delivered every day across Italy with our own fleet.

Bring Mago Merlini to your shelves.

Talk to our sales team for technical sheets, pack formats and tailored terms for buyers and distributors.